Thank you very much to everyone who joined us on Monday evening to celebrate 3 great years as SALT and our rebrand to Forge Hospitality Group.

The evening was a huge success and we would like to thank the team at the Café Royal for hosting us and looking after us so well. 

We would also like to thank our very generous sponsors for donating food and drink for the evening.

We would like to take this opportunity to thank everyone who has worked with us over the past 3 years, both clients and candidates, without you we wouldn’t be here today, so thank you again for believing in us. 

Over the past 3 years we have been involved in many exciting recruitment projects working across the industry from local restaurants and food stalls to Michelin starred restaurants and 5 star hotels to international restaurant and hotel groups in the UK and abroad.

Sourcing skilled staff has never been more challenging and we hope that we have made it a little easier for you over the past 3 years.

Training is an area that we are all very passionate about and was one of the key drivers behind mine and Marks decision to found SALT over 3 years ago. With John Davey joining us later that year we are now more keen than ever to inspire, enthuse and mentor young talent in our industry to help them achieve their goals and ambitions. Moving forward we will be looking at offering a dual recruitment and training offer.

We have also been very lucky to be involved with the film Alice in Wonderland, Through the Looking Glass.  In the summer of 2014 we were approached to produce the “Eat Me” cake for the film, now almost 2 years later the film has been released.  Please check out the trailer

So why the rebrand:

Well after 3 years as SALT it was time review where we are as a business and the direction we want to head in.  It’s clear that there are three key areas for development: Recruitment; training and events.

With this in mind we looked at our current name and brand and decided it wasn’t suited to the new strategy – not least as there were already ‘Salt’ based companies in those sectors.

We decided to rebrand as Forge Hospitality Group/FORGE as a Forge embodies the values of hard work and industry, of craft and tradition, which are all values that we strive to uphold.  The brand mark itself is suggestive of communication and personal interaction – again the cornerstone in developing long-term successful relationships and the colours represent the fire, heat and energy of a working forge.

We would like to thank Tristan Kelly for the creation of our new brand.

We look forward to working with you in the future and should you have any questions please do not hesitate to get in touch.

Forge: Crafting Careers.